Tracye McDaniel

Eureka Holdings – Advisory Services

Challenge Historically, east Austin has not received a proportionate share of revenue or investment. When investment has occurred in this part of the city, the benefits have often excluded current residents or resulted in displacement. As growth pressures continued to affect major east Austin corridors, forward-looking investors sought strategies for […]

Harris County Precinct 1, TX – Tax Abatement Policy Review

Challenge The use of incentives is often criticized for providing a subsidy to a private entity at the expense of taxpayers. However, a strategic approach to structuring and targeting incentives can be an effective means of achieving specific goals and desired outcomes. As part of the establishment of an office

Bee Development Authority (TX) – Economic Development Strategic Plan

Challenge Like many rural areas in the nation, Bee County, Texas, faces critical demographic challenges related to population growth and domestic migration. Population growth in the county over the last decade has remained flat, with a net gain of just 800 residents from 2006 to 2016. In addition, the county

El Paso Community Foundation – Borderplex Regional Marketing Framework

Challenge Comprised of three cities in two countries (El Paso, Texas; Las Cruces, New Mexico; and Ciudad Juárez, Chihuahua), the Borderplex region offers a number of advantages for business and talent. To promote these advantages—which include a young and diverse population, a multi-modal transportation network, six international ports of entry,

Greater Sacramento Economic Council (CA) – Board Facilitation

Challenge Like communities across the country, Greater Sacramento experienced unprecedented upheavals and accelerated trends brought on by COVID-19. Unemployment hit its highest level in nearly a century just as the capital region began to see economic development efforts pay off. Local leaders realized that traditional business development and marketing tactics

International Shoppes – Public Relations Services/Strategic Relationship Management

Challenge Established in 1951, duty-free and specialty retailer International Shoppes (iShoppes) offers luxury goods such as beauty products, designer fashions and fragrances, gourmet foods, and wines and spirits to airline passengers. The company’s operations had been concentrated in airport terminals across the northeast including JFK International Airport (New York), Logan

The Williams Companies, Inc. – Public Affairs/Brand Awareness

Challenge Based in Tulsa, Oklahoma, The Williams Companies, Inc. (Williams) is an energy infrastructure company with assets across the natural gas value chain, including exploration, processing, and transport. These assets include the ownership and operation of more than 30,000 miles of pipelines, including the 10,000-mile Transco pipeline which extends from

New Orleans Business Alliance (LA) – Re-Imagining Jazzland

Challenge Jazzland, a 162-acre amusement park, opened in 2000 in an effort to create jobs and bring a major tourism attraction to New Orleans East. The park was purchased by Six Flags in 2002. Hurricane Katrina devastated the amusement park in 2005 and Six Flag’s own bankruptcy complicated the park’s

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