Faced with tight labor markets and ongoing skills-based shortages, talent attraction efforts benefit from creative approaches. Examples include tailoring talent recruitment initiatives to a specific audience or market; offering prospective residents meaningful information, services, and opportunities; and leveraging community expertise.
Marketing & branding
What does it mean to be a global city? TIP has been pondering this question since we were engaged to lead a team of consultants charged with preparing a new strategy for the City of Fort Worth. While there are volumes of research around this question—and no lack of opinions—we place emphasis on three areas: trade, talent, and tradition.
To help capitalize on its unique advantages, Kern County engaged TIP to lead the preparation of an economic diversification plan for East Kern County. Over the course of a 12-month planning process, TIP worked with Kern County and key partner organizations including the Kern Economic Development Corporation (EDC) and the East Kern Economic Alliance (EKEA) to create a bold and comprehensive set of strategies to accelerate economic development in East Kern.
On April 1, 2016, TIP senior consultant Alex Cooke attended a luncheon hosted by the Waxahachie Chamber of Commerce Economic Development Council to celebrate the community’s successful implementation of its economic development strategic plan.