Tracye McDaniel

Kerr Economic Development Corporation (TX) – Board Retreat

Challenge Nestled in the Texas Hill County, Kerr County offers an attractive quality of life and the City of Kerrville’s downtown amenities, making it a favorite among retirees. However, the county’s relatively low levels of educational attainment, high median age, lack of inventory for industrial or office users, and distance

Eureka Holdings – Advisory Services

Challenge Historically, east Austin has not received a proportionate share of revenue or investment. When investment has occurred in this part of the city, the benefits have often excluded current residents or resulted in displacement. As growth pressures continued to affect major east Austin corridors, forward-looking investors sought strategies for

Harris County, TX – Department of Economic Equity and Opportunity

Challenge As the central county of one of the nation’s largest metropolitan areas (Houston, Texas), Harris County provides an extensive array of services to a population the size of which rivals many states. Despite its numerous responsibilities, broad network, and substantial budget, the County lacked a clear role in economic

Harris County Precinct 1, TX – Tax Abatement Policy Review

Challenge The use of incentives is often criticized for providing a subsidy to a private entity at the expense of taxpayers. However, a strategic approach to structuring and targeting incentives can be an effective means of achieving specific goals and desired outcomes. As part of the establishment of an office

Bee Development Authority (TX) – Economic Development Strategic Plan

Challenge Like many rural areas in the nation, Bee County, Texas, faces critical demographic challenges related to population growth and domestic migration. Population growth in the county over the last decade has remained flat, with a net gain of just 800 residents from 2006 to 2016. In addition, the county

Travis County, TX – Economic Development Strategic Plan

Challenge Renowned for its quality of life and creative industries, the Austin metropolitan area consistently lands on national “best of” lists and has become a magnet for both talent and companies. While the resulting economic boom has improved several prosperity measures for Travis County residents—resulting in declining poverty rates, rising

El Paso Community Foundation – Borderplex Regional Marketing Framework

Challenge Comprised of three cities in two countries (El Paso, Texas; Las Cruces, New Mexico; and Ciudad Juárez, Chihuahua), the Borderplex region offers a number of advantages for business and talent. To promote these advantages—which include a young and diverse population, a multi-modal transportation network, six international ports of entry,

Greater Sacramento Economic Council (CA) – Board Facilitation

Challenge Like communities across the country, Greater Sacramento experienced unprecedented upheavals and accelerated trends brought on by COVID-19. Unemployment hit its highest level in nearly a century just as the capital region began to see economic development efforts pay off. Local leaders realized that traditional business development and marketing tactics

International Shoppes – Public Relations Services/Strategic Relationship Management

Challenge Established in 1951, duty-free and specialty retailer International Shoppes (iShoppes) offers luxury goods such as beauty products, designer fashions and fragrances, gourmet foods, and wines and spirits to airline passengers. The company’s operations had been concentrated in airport terminals across the northeast including JFK International Airport (New York), Logan

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