Tracye McDaniel

International Shoppes – Public Relations Services/Strategic Relationship Management

Challenge Established in 1951, duty-free and specialty retailer International Shoppes (iShoppes) offers luxury goods such as beauty products, designer fashions and fragrances, gourmet foods, and wines and spirits to airline passengers. The company’s operations had been concentrated in airport terminals across the northeast including JFK International Airport (New York), Logan […]

The Williams Companies, Inc. – Public Affairs/Brand Awareness

Challenge Based in Tulsa, Oklahoma, The Williams Companies, Inc. (Williams) is an energy infrastructure company with assets across the natural gas value chain, including exploration, processing, and transport. These assets include the ownership and operation of more than 30,000 miles of pipelines, including the 10,000-mile Transco pipeline which extends from

MATT Foundation – Bordernomics study

Challenge Cross-border trade plays an essential role in the economy of the ten states that fall along both sides of the US-Mexico border. As growing anti-trade sentiment in the US threatened long-standing global trade agreements, including NAFTA, The Mexicans and Americans Thinking Together (MATT) Foundation commissioned a study in 2017

New Orleans Business Alliance (LA) – Re-Imagining Jazzland

Challenge Jazzland, a 162-acre amusement park, opened in 2000 in an effort to create jobs and bring a major tourism attraction to New Orleans East. The park was purchased by Six Flags in 2002. Hurricane Katrina devastated the amusement park in 2005 and Six Flag’s own bankruptcy complicated the park’s

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