Tracye McDaniel

Greater Sacramento Economic Council (CA) – Board Facilitation

Challenge Like communities across the country, Greater Sacramento experienced unprecedented upheavals and accelerated trends brought on by COVID-19. Unemployment hit its highest level in nearly a century just as the capital region began to see economic development efforts pay off. Local leaders realized that traditional business development and marketing tactics […]

International Shoppes – Public Relations Services/Strategic Relationship Management

Challenge Established in 1951, duty-free and specialty retailer International Shoppes (iShoppes) offers luxury goods such as beauty products, designer fashions and fragrances, gourmet foods, and wines and spirits to airline passengers. The company’s operations had been concentrated in airport terminals across the northeast including JFK International Airport (New York), Logan

The Williams Companies, Inc. – Public Affairs/Brand Awareness

Challenge Based in Tulsa, Oklahoma, The Williams Companies, Inc. (Williams) is an energy infrastructure company with assets across the natural gas value chain, including exploration, processing, and transport. These assets include the ownership and operation of more than 30,000 miles of pipelines, including the 10,000-mile Transco pipeline which extends from

New Orleans Business Alliance (LA) – Re-Imagining Jazzland

Challenge Jazzland, a 162-acre amusement park, opened in 2000 in an effort to create jobs and bring a major tourism attraction to New Orleans East. The park was purchased by Six Flags in 2002. Hurricane Katrina devastated the amusement park in 2005 and Six Flag’s own bankruptcy complicated the park’s

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