Marketing & branding Archives • TIP Strategies

El Paso Community Foundation – Borderplex Regional Marketing Framework

Challenge Comprised of three cities in two countries (El Paso, Texas; Las Cruces, New Mexico; and Ciudad Juárez, Chihuahua), the Borderplex region offers a number of advantages for business and talent. To promote these advantages—which include a young and diverse population, a multi-modal transportation network, six international ports of entry, …

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Iron County Economic Partnership (MO) – Invest in Iron County

Challenge A rural community just outside the orbit of St. Louis, Iron County was negatively impacted by the breach of the Taum Sauk Reservoir in December 2005. Despite receiving settlement monies in 2011, County leaders struggled to implement a coordinated response to the area’s challenges which included stagnant population trends, …

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Delaware Prosperity Partnership – Strategic Operations Plan

Challenge In late 2015, TIP Strategies was commissioned by the Delaware Business Roundtable to prepare a statewide strategy for economic growth and prosperity. The Roundtable engaged state, business, and community leaders in creating an agenda focused on increased capital investment and statewide job creation. Establishing a new public-private partnership (P3) …

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Northwest Indiana Forum – Ignite The Region: Economic Transformation Strategy

Challenge Northwest Indiana’s economy has long been driven by its deep manufacturing base, proximity to Chicago and Lake Michigan, multimodal transportation infrastructure, and agricultural production and processing sectors. Natural amenities, well-regarded higher education and healthcare institutions, a skilled workforce, diverse communities, and a competitive business climate contributed to the region’s …

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Workforce Solutions Northeast Texas – Regional Talent Retention & Economic Growth Strategy

Challenge The Red River Army Depot (RRAD) has long been the single largest employer and a critical economic engine in the bi-state Texarkana region. In response to cuts in federal defense spending and Army downsizing, regional officials sought to prepare for what they anticipated would be further workload reductions and …

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City of Irving, TX – Economic Development Strategic Plan

Challenge The City of Irving, Texas, operates in a highly competitive environment. Despite its many advantages—ranging from its transportation network to available workforce to prime sites—the city is in a constant battle for projects within the fast-growing Dallas-Fort Worth metropolitan area. Irving occupies an enviable position in the region but …

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City of Arlington, TX – Economic Development Strategic Plan (Update)

Challenge Arlington’s growth over the past three decades has been remarkable. With a population of 400,000, the city has affirmed its position as the pivot point in the Dallas-Fort Worth-Arlington metropolitan area. Home to the University of Texas at Arlington (UTA, which was designated a Texas Tier One research institution …

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Pearl River County, MS – Economic Development Strategic Plan

Challenge Pearl River County sits at the center of the Gulf Coast super-region that stretches from Baton Rouge and New Orleans to Northwest Florida and is home to more than 5 million residents. Along with its geographic advantages, the County’s assets include transportation infrastructure (Interstate 59, Picayune Municipal Airport, freight …

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Alaska Defense Industry Resiliency Initiative (ADIRI) – Best Practices & Stakeholder Outreach

Challenge The US military and defense sector represents a key driver in Alaska, accounting for tens of thousands of jobs and billions of dollars in federal spending. Yet, despite its outsized role, there were significant gaps in understanding among public sector decision makers at all levels of the impact of …

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City of Muskogee Foundation (OK) – Muskogee Forward

Challenge Faced with more than three decades of stagnant population trends and lagging income and educational attainment, Muskogee, Oklahoma, was at a crossroads. Despite the area’s many assets, which included a strong base of private and public sector employers, desirable market access, and a committed group of leaders, Muskogee failed …

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