Marketing & branding

Alaska Defense Industry Resiliency Initiative (ADIRI) – Best Practices & Stakeholder Outreach

Challenge The US military and defense sector represents a key driver in Alaska, accounting for tens of thousands of jobs and billions of dollars in federal spending. Yet, despite its outsized role, there were significant gaps in understanding among public sector decision makers at all levels of the impact of …

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Marble Falls Economic Development Corporation (TX) – Target Sector Analysis

Challenge Marble Falls is part of the economically vibrant Austin metropolitan area and a gateway to Texas’s storied Hill Country. From 2002 to 2012, Marble Falls saw its employment levels increase approximately 40 percent, a trend that was forecasted to continue. However, rapid growth throughout the region also presented challenges …

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Kirkland Economic Partnership (WA) – Pathway to Kirkland’s Economic Future

Challenge Located at the center of the Seattle metropolitan area, Kirkland benefited from the region’s large population base and its national reputation. Its coveted location allowed Kirkland to integrate a variety of employment opportunities with a livable and vibrant community. Despite these advantages, Kirkland was not immune to threats. The …

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Economic Development Group of Kittitas County (WA) – Comprehensive Economic Development Strategy

Challenge Part of the Puget Sound area, Kittitas County was hit hard by the 2008 recession. Like major metropolitan areas across the country, the heavily technology-dependent region saw a steep decline in economic activity as well as vital state funding. County leaders realized that traditional economic development activities centered on …

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The Williams Companies, Inc. – Public Affairs/Brand Awareness

Challenge Based in Tulsa, Oklahoma, The Williams Companies, Inc. (Williams) is an energy infrastructure company with assets across the natural gas value chain, including exploration, processing, and transport. These assets include the ownership and operation of more than 30,000 miles of pipelines, including the 10,000-mile Transco pipeline which extends from …

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