Marketing Strategy

El Paso Community Foundation (TX) – Borderplex Regional Marketing Framework

by airtable

Challenge Comprised of three cities in two countries (El Paso, Texas; Las Cruces, New Mexico; and Ciudad Juárez, Chihuahua), the Borderplex region offers a number of advantages for business and talent. To promote these advantages—which include a young and diverse population, a multi-modal transportation network, six international ports of entry, […]

City of Yoakum, TX – Business Recruitment & Marketing Strategy

by airtable

Challenge Following significant job losses during the Great Recession, Yoakum, Texas, has experienced steady annual employment growth since the downturn’s official end in 2009. These gains reflect the continued diversification of the area economy, driven in large part by energy-related growth surrounding the Eagle Ford Shale. The city has also

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