About Us

TIP STRATEGIES, INC. (TIP) is a privately held Austin-based firm providing consulting and advisory services to public and private sector clients. Established in 1995, the firm’s core competence in strategic planning for economic development has broadened to include expertise in talent strategies and in organizational development.

TIP has worked with more than 300 clients in the US and abroad to develop innovative strategies, programs, and outreach 

campaigns. We are a team of experienced practitioners who have led successful public and private sector initiatives before we consulted. Our depth of hands-on, professional experience allows us to understand the unique challenges our clients face. We pride ourselves on our ability to think creatively, and we customize each engagement to meet the client’s specific needs, from initial outreach to final implementation.

TIP maintains offices in Austin, Seattle, and Boston.

Tom Stellman

Tom Stellman

CEO/Founder

Tracye McDaniel

Tracye McDaniel

President

Jon Roberts

Jon Roberts

Managing Partner

Jeff Marcell

Jeff Marcell

Principal

Karen Beard

Karen Beard

Senior Consultant

Alex Cooke

Alex Cooke

Senior Consultant

Caroline Alexander

Caroline Alexander

Senior Consultant

Allison Long

Allison Long

Project Coordinator

Meredith Eberle

Meredith Eberle

Graphic Designer