Tracye McDaniel, as president of TIP Strategies, Inc., brings a global perspective to local strategies. For more than three decades, she has been a trusted advisor to CEOs, nonprofits, public organizations, and private enterprises. Tracye has advised and supported five governors in all facets of economic development and has led marketing efforts in over 51 countries.
Prior to joining TIP, Tracye was the founder and CEO of McDaniel Strategy Ecosystems. She has served as president and chief executive officer of the Texas Economic Development Corporation and TexasOne, an independently funded and operated 501(c)(3) nonprofit organization dedicated to marketing the state globally for business attraction, retention, and foreign direct investment.
Before that, Tracye was Founding CEO of Choose New Jersey, one of a few economic development organizations in the country wholly funded through private sources. While there, she shaped the state’s brand for economic development marketing as well as its business retention and recruitment strategies. Tracye was also one of the founding creators of Opportunity Houston at the Greater Houston Partnership where she served in the role of Executive Vice President and COO. She also served on the Board of Regents of Texas Southern University, one of the nation’s largest historically Black universities (HBCU).
Tracye is a widely recognized strategist with C-Suite level experience in all facets of organizational development, corporate engagement, economic development, and the travel marketing industry. She holds a Bachelor of Science in Communications from the University of Texas at Austin.