From the annual Gulf Coast Jam in the Florida panhandle and the Toledo Museum of Art in Ohio to the state-run apprenticeship program in Wisconsin, the anchors of our communities tell us something about who we are. How better to visualize local identity than our own Google searches?
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Sources: Google Trends, Past 12 Months (accessed 18th March 2026); Kaggle, Google Trends County/DMA Mapping dataset; TIP Strategies Inc.
Notes: A Designated Market Area (DMA) is a geographic region, typically a cluster of neighboring counties that represent a distinct local media market where the population receives the same television and radio broadcasts. This dashboard utilizes relative search frequency rather than raw search volume as a measure of regional mindset. By tracking the localized dominance of specific search terms, the data serves as a proxy to understand the economic and cultural topics that capture a population’s focus and how the region identifies itself.