International Strategic Advisory Services
The Mexicans and Americans Thinking Together (MATT) Foundation commissioned a study in 2017 to assess opportunities and challenges impacting the ten states sharing the border of Mexico and the United States. TIP’s president, Tracye McDaniel, in partnership with The Ray Perryman Group, led a year-long project that involved 12 focus groups on both sides of the US-Mexico border. This initiative brought together 150 business leaders and government officials who contributed insights into the benefits and challenges of cross-border cooperation.
TIP’s president, Tracye McDaniel, in partnership with The Ray Perryman Group, recommended the creation of an umbrella organization, the Bordernomics Alliance, to lead binational coordination and partnership initiatives supporting greater prosperity in the US-Mexico border region. The team outlined short and long-term actions for MATT and for the development of the Bordernomics Alliance. Tracye guided this process through the various stages. This included capacity building, leadership recruitment, and coordination across all ten border states. Her role also extended to fundraising, brand development, and strategic advisory services in the formation of the cross-border umbrella organization.