Indian River County, FL – Economic Development Strategic Plan

Challenge

Located along Florida’s Treasure Coast, midway between Orlando and Miami on the I-95 corridor, Indian River County has carefully cultivated a distinct identity. Maintaining its quality of place has been largely the result of a cautious approach to development and the presence of single historically successful industry sector. For decades the citrus-growing industry was the area’s primary economic driver, particularly its grapefruit for which Indian River became a household name. Natural disasters and the rapid spread of citrus greening, a deadly bacterial plant disease, have devastated the industry statewide. Given these ongoing disruptions, it remains clear that Indian River County needs to plan for an economic future apart from its signature grapefruit production. However, both long-time residents and recent transplants fear the prospect of uncontrolled growth that new and expanded industries or a new economic direction may spark. Furthermore, the county’s large geographical area and distinct municipalities may not be well-served by a one-size-fits-all approach.

Response

To explore new opportunities while upholding established priorities, Indian River County engaged TIP Strategies to facilitate a long-term strategic planning process. Using the firm’s three phase planning model, TIP engaged a range of stakeholders countywide and conducted an extensive quantitative analysis. In addition to highlighting the passion residents have for the area, these tasks resulted in a number of important insights. Chief among these are conflicting attitudes about growth and development. The planning process also confirmed the fact that the county encompasses four distinct geographies—the cities of Vero Beach, Sebastian, and Fellsmere, and barrier island communities—each with different challenges. Working with County staff and members of the Economic Development Council, TIP helped identify a framework for effective collaboration between the County and its local economic development partners. The resulting action plan, Treasured Tomorrow, centers on three areas: developing target industries, pursuing a range of transformative projects, and strengthening Indian River County’s resources and services. Acceptance of the final plan is anticipated in November 2025.