Town of Flower Mound, TX – Economic Development Strategic Plan
Challenge
Known for its family-friendly environment, excellent schools, abundance of greenspace, and vibrant neighborhoods, the Town of Flower Mound, Texas, has carved out a distinct identity within the Dallas-Fort Worth metro area. In recent years, Flower Mound has garnered attention for its balanced growth, from new business developments to strategic investment in community safety and connection. As the Town continues to grow, its future success rests on an approach that aligns with residents’ values and aspirations while preserving the community’s unique character. However, the community faces challenges, including a tax burden that falls disproportionately on residential properties and the need for high-quality, mixed-use developments to support target industries and enhance community amenities, such as retail hubs.
Response
In 2023, the Town of Flower Mound contracted with TIP Strategies to prepare an economic development strategic plan that would thoughtfully meet Flower Mound’s objectives. TIP conducted a quantitative analysis to better understand existing development and growth dynamics and to assess the Town’s competitive position relative to the metro area, the state, and the US, as well as a selection of peer communities. This analysis was supplemented by robust stakeholder engagement which included community leader interviews, sector roundtables, and a town hall. Additionally, TIP leveraged strong community buy-in to conduct a survey of Flower Mound residents. Garnering more than 1,000 responses, the survey shed light on perceptions of the Town and illuminated a vision for its future. Following the engagement process, TIP facilitated two planning workshops with community leaders. The feedback and direction gathered from these meetings, combined with quantitative and qualitative research, informed the action plan framework. The resulting plan is structured under four goals: business development, community engagement, purposeful development and redevelopment, and quality placemaking. Each goal is supported by strategies and actions designed to align Flower Mound’s growth with its vision of cultivating a dynamic economy while maintaining a high quality of life. With this plan in place, Flower Mound is well-positioned to seize development opportunities, foster sustainable growth, and enhance its reputation as a thriving community in the competitive Dallas-Fort Worth region.