The Best Cities for Tech Jobs

May 17, 2012

By: Joel Kotkin
Via: Forbes

Facebook Main Campus SignWith Facebook poised to go public, the attention of the tech world, and Wall Street, is firmly focused on Silicon Valley. Without question, the west side of San Francisco Bay is by far the most prodigious creator of hot companies and has the highest proportion of tech jobs of any region in the country — more than four times the national average.

Yet Silicon Valley is far from leading the way in expanding science and technology-related employment in the United States.

To determine which metropolitan areas are adding the most tech-related jobs, my colleague Mark Schill at Praxis Strategy Group developed a ranking system for Forbes that measures employment growth in the sectors most identified with the high-tech economy (including software, data processing and Internet publishing), as well as growth in science, technology, engineering and mathematics-related (STEM) jobs across all sectors. The latter category captures tech employment growth that is increasingly taking place not just in software or electronics firms, but in any industry that needs science and technology workers, from manufacturing to business services to finance. We tallied tech sector and STEM job growth over the past two years and over the past decade for the 51 largest metropolitan statistical areas in the United States. We also factored in the concentration of STEM and tech jobs in those MSAs. (For a full rundown of our methodology, click here.)

Anyone who has followed tech over the past 30 years or more understands the cyclical nature of this industry — overheated claims of a “tech-driven jobs boom” often are followed by a painful bust. This is particularly true for Silicon Valley. The remarkable confluence of engineering prowess, marketing savvy and, perhaps most critically, access to startup capital may have created the greatest gold rush of our epoch, but the Valley at the end of 2011 employed 170,000 fewer people than in 2000.

Most of the job losses came in manufacturing, and business and financial services, sectors with a significant number of STEM workers. Even though the current boom has sparked an impressive 8% expansion in the number of tech jobs in the San Jose-Sunnyvale-Santa Clara metropolitan statistical area over the past two years, and 10% over the past decade, the area still has 12.6% fewer STEM jobs than in 2001. Overall, the recent growth and concentration of tech and STEM jobs remains good enough for the San Jose metro area to take seventh place in our ranking of the Best Cities For Tech Jobs. Next-door neighbor San Francisco, ranked 13th, has enjoyed similar tech and STEM growth over the past two years, but over 2001-2011, its total STEM employment inched up only a modest 0.8%

The Established Winners

So which areas offer better long-term, broad-based prospects for tech growth? The most consistent performer over the period we assessed is the Seattle-Tacoma-Bellevue, Wash., metro area, which takes first place on our list. Its 12% tech job growth over the past two years and 7.6% STEM growth beat the Valley’s numbers. More important for potential job-seekers, the Puget Sound regions has grown consistently in good times and bad, boasting a remarkable 43% increase in tech employment over the decade and an 18% expansion in STEM jobs. Seattle withstood both recessions of the past decade better than most regions, particularly the Valley. The presence of such solid tech-oriented companies as Microsoft, Amazon and Boeing — and lower housing costs than the Bay Area — may have much to do with this.

Full List: The Best Cities For Tech Jobs

Our top five includes two government-dominated regions: the Washington-Arlington-Alexandria MSA places second with 20.6% growth in tech employment since 2001 and 20.8% growth in STEM jobs; and Baltimore-Towson, Md., places fifth with 38.8% growth in tech jobs in the same period and 17.2% growth in STEM. Over the past two years, their tech growth has been a steady, if not spectacular 4%. One key to the stability may be the broadness of the tech economy in the greater D.C. area; as the Valley has become dominated by trends in web fashion, the Washington tech complex boasts substantial employment in such fields as computer systems design, custom programming and private-sector research and development.

Diversity in tech may also explain the success of other tech hotspots around the country. No. 3 San Diego-Carlsbad-San Marcos, Calif., has ridden growth in such fields as biotechnology and other life and physical sciences research. Over the past decade, tech employment has grown by almost 30% and STEM jobs by 13% in this idyllic Southern California region, and over the past two years, by 15.7% and 6.5%, respectively. Like San Diego, No. 11 Boston is also a well-established tech star, enjoying 11.3% tech growth over the last decade and nearly 10% over the past two years, with a diversified portfolio that includes strong concentrations in biotechnology, software publishing and Internet publishing. STEM employment, however, has remained flat over the past 10 years though.

New Tech Hotspots

Which areas are the likely “up and comers” in the next decade? These are generally places that have been building up their tech capacity over the past several decades, and seem to be reaching critical mass. One place following a strong trajectory is Salt Lake City, No. 4 on our list, which has enjoyed a 31% spurt in tech employment over the past 10 years. Some of this can be traced to large-scale expansion in the area by top Silicon Valley companies such as Adobe, Electronic Arts and Twitter.

These companies have flocked to Utah for reasons such as lower taxes, a more flexible regulatory environment, a well-educated, multilingual workforce and spectacular nearby natural amenities. Perhaps most critical of all may be housing prices: Three-quarters of Salt Lake area households can afford a median-priced house, compared to 45% in Silicon Valley and about half that in San Francisco.

Several other top players with above average shares of tech jobs are emerging as powerful alternatives to Silicon Valley. Like Salt Lake City, eighth-place Columbus, Ohio, boasts above-average proportions of tech and STEM jobs in the local economy, and benefits from being both affordable and business friendly. The Ohio state capital has enjoyed 31% growth in tech jobs over the past decade and 9.5% in the past two years. Raleigh-Cary, N.C., ranked ninth, is another relatively low-cost, low-hassle winner, expanding its tech employment a remarkable 32.3% in the past decade and STEM jobs 15%.

Possible Upstarts

Several places with historically negligible tech presences have broken into our top 10. One is No. 6 Jacksonville, Fla., which has enjoyed a 72.4% surge in tech employment and 17.4% STEM job growth since 2001, mostly as a result of a boom early in the decade in data centers, computer facilities management, custom programming and systems design. Another surprising hotspot: No. 10 Nashville, Tenn., where growth in data processing and systems design fueled tech industry growth of 43% along with 18.5% STEM employment growth over the past decade.

Who’s Losing Ground

Some mega-regions with established tech centers have been falling behind, notably No. 47 St. Louis, No. 45 Chicago, No. 41 Philadelphia and No. 39 Los Angeles. These areas still boast strong concentrations of STEM-based employment and prominent high-tech companies, but have suffered losses in fields such as aerospace and telecommunications. Remarkably despite the social media boom, the country’s two dominant media centers — L.A. and No. 33 New York — have also performed poorly enough that their STEM and tech concentrations have fallen to roughly the national average.

Valley Uber Alles?

Silicon Valley may be churning out millionaires like burritos at a Mexican restaurant, but looking into the future, one has to wonder if its dominance will diminish. Limited developable land, an extremely difficult planning environment, high income taxes and impossibly stratospheric housing costs may lead more companies and people to relocate elsewhere, particularly if the big paydays needed to make ends meet wind down. Mark Zuckerberg and company can bask in their big IPO this week, but the Valley may soon need to consider what it must do to compete with the many other regions that are inexorably catching up with it.

Best Metropolitan Areas for Technology Jobs Rankings

Region Rank Index Score
Seattle-Tacoma-Bellevue, WA 1 76.0
Washington-Arlington-Alexandria, DC-VA-MD-WV 2 66.4
San Diego-Carlsbad-San Marcos, CA 3 66.0
Salt Lake City, UT 4 58.5
Baltimore-Towson, MD 5 57.7
Jacksonville, FL 6 57.6
San Jose-Sunnyvale-Santa Clara, CA 7 57.2
Columbus, OH 8 52.9
Raleigh-Cary, NC 9 51.9
Nashville-Davidson–Murfreesboro–Franklin, TN 10 51.7
Boston-Cambridge-Quincy, MA-NH 11 51.4
San Antonio-New Braunfels, TX 12 50.7
San Francisco-Oakland-Fremont, CA 13 48.5
Houston-Sugar Land-Baytown, TX 14 47.6
Cincinnati-Middletown, OH-KY-IN 15 47.4
Austin-Round Rock-San Marcos, TX 16 46.8
Atlanta-Sandy Springs-Marietta, GA 17 46.5
Portland-Vancouver-Hillsboro, OR-WA 18 46.3
Detroit-Warren-Livonia, MI 19 46.0
Dallas-Fort Worth-Arlington, TX 20 44.2
Denver-Aurora-Broomfield, CO 21 42.9
Pittsburgh, PA 22 42.9
Buffalo-Niagara Falls, NY 23 42.3
Charlotte-Gastonia-Rock Hill, NC-SC 24 42.1
Indianapolis-Carmel, IN 25 41.5
Minneapolis-St. Paul-Bloomington, MN-WI 26 41.0
Providence-New Bedford-Fall River, RI-MA 27 40.5
Miami-Fort Lauderdale-Pompano Beach, FL 28 40.1
Richmond, VA 29 39.1
Phoenix-Mesa-Glendale, AZ 30 38.7
Louisville/Jefferson County, KY-IN 31 38.6
New Orleans-Metairie-Kenner, LA 32 38.0
New York-Northern New Jersey-Long Island, NY-NJ-PA 33 37.8
Hartford-West Hartford-East Hartford, CT 34 37.6
Tampa-St. Petersburg-Clearwater, FL 35 36.0
Oklahoma City, OK 36 35.7
Orlando-Kissimmee-Sanford, FL 37 35.0
Riverside-San Bernardino-Ontario, CA 38 33.8
Los Angeles-Long Beach-Santa Ana, CA 39 33.7
Las Vegas-Paradise, NV 40 33.4
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD 41 33.3
Sacramento–Arden-Arcade–Roseville, CA 42 33.2
Cleveland-Elyria-Mentor, OH 43 29.9
Rochester, NY 44 29.5
Chicago-Joliet-Naperville, IL-IN-WI 45 26.0
Memphis, TN-MS-AR 46 25.8
St. Louis, MO-IL 47 24.9
Kansas City, MO-KS 48 24.4
Virginia Beach-Norfolk-Newport News, VA-NC 49 24.3
Milwaukee-Waukesha-West Allis, WI 50 24.1
Birmingham-Hoover, AL 51 11.3


Project Update: Temple (TX) Economic Development Corporation, Target Industry Study and Target Marketing Plan

May 3, 2012

The city of Temple, Texas, is strategically located along the Interstate 35 corridor between Austin and the Dallas/Fort Worth Metroplex. In addition, it is adjacent to Fort Hood, one of the largest active duty armored posts in the US. In 2011 the Killeen-Temple-Fort Hood MSA was ranked among top five best-performing metro areas in the nation, according to the Milken Institute, which ranks metropolitan areas by how well they are creating and sustaining jobs and economic growth.

The Temple EDC wished to position the city to continue this trend through a better targeted business recruitment program. With this in mind, TIP was hired to define the top five industry categories best suited for Temple, taking into account the community’s and region’s existing assets. Additionally TIP was to provide extensive research on each target, as well as a marketing and implementation plan.

The selection of target sectors is traditionally bound to an assessment of only a few determinant factors, such as access to an available workforce, industrial sites, and incentives. Our target industry recommendations are not based solely on these issues, but also on conversations with the area’s business leaders to better understand potential opportunities and challenges that might not be readily identifiable through secondary data sources alone.

Laborshed Analysis: Employees by Zip Code
Source: TIP Strategies

To define the study area for the target industry analysis, we established the actual laborshed of the City of Temple by collecting employee zip code information from the city’s major employers. We obtained data from 11 employers on 17,958 employees or 10% of the Temple Metropolitan Statistical Area’s (MSA) non-military workforce. Employers represented various sectors including healthcare, distribution, back office, education, and manufacturing.

Using tools such as a laborshed analysis, economic base analysis, location quotients, and a shift-share analysis, a quantitative analysis was conducted to identify potential target industry sectors. The list was then filtered further using specific criteria, including location, growth, size, image, and infrastructure. The resulting list includes both existing industry clusters and aspirational targets. Each industry sector was profiled and specific niches are noted. These niches show the greatest potential for growth, pay higher than average earnings, and are sufficiently large to warrant an investment of TEDC’s resources for business recruitment. In addition, they play to Temple’s strengths and fit with Temple’s site availability.

The TEDC adopted the plan in early 2012. With the tools provided by TIP, the TEDC has augmented its marketing program, enhanced its industry research, and re-focused its business recruitment efforts.

The Best Cities For Jobs 2012

May 1, 2012

By: Joel Kotkin and Michael Shires
Via: Forbes

Austin Texas skyscrapers at sunset from helicopter
Throughout the brutal recession, one metropolitan area floated serenely above the carnage: Washington, D.C. Buoyed by government spending, the local economy expanded 17% from 2007 to 2012. But for the first time in four years, the capital region has fallen out of the top 15 big cities in our annual survey of the best places for jobs, dropping to 16th place from fifth last year.

It’s a symptom of a significant and welcome shift in the weak U.S. economic recovery: employment growth has moved away from the public sector to private businesses. In 2011, for the first time since before the recession, growth in private-sector employment outstripped the public sector. More than half (231) of the 398 metro areas we surveyed for our annual study of employment trends registered declines in government jobs, with public-sector employment dropping 0.9 percent overall. Meanwhile, private-sector employment expanded 1.4 percent.

Instead of government, the big drivers of growth now appear to be three basic sectors: energy, technology and, most welcome all, manufacturing. Energy-rich Texas cities dominate our list — the state has added some 200,000 generally high-paying oil and gas jobs over the past decade — but Texas is also leading in industrial job growth, technology and services. In first place in our ranking of the 65 largest metropolitan areas is Austin, which has logged strong growth in manufacturing, technology-related employment and business services. Houston places second, Fort Worth fourth, and Dallas-Plano-Irving sixth. Another energy capital, Oklahoma City, ranks 10th, while resurgent New Orleans-Metairie places 13th among the largest metro areas.

To determine the best cities for jobs, we ranked all 398 current metropolitan statistical areas based on employment data from the Bureau of Labor Statistics covering November 2000 through January 2012. Rankings are based on recent growth trends, mid-term growth, long-term growth and the region’s momentum. (Click here for a detailed description of our methodology.) We also broke down rankings by size — small, medium and large — since regional economies differ markedly due to their scale.

The Best Big Cities For Jobs
The Best Mid-Size Cities For Jobs
The Best Small Cities For Jobs

The strong growth of the energy sector, and Texas, is even more evident in our overall ranking, which includes many small and medium-sized metropolitan areas. The top 10 fastest growers overall include such energy-centric places as No. 1 Odessa, Texas; second-place Midland, Texas; Lafayette, La. (fourth place); Corpus Christi, Texas (sixth), San Angelo, Texas (seventh); and Casper, Wyo. (10th). (See also: Around The World, Small Cities Are Becoming Main Engine Of Economic Growth)

The shift from public to private can be seen in the falling rankings of many of the most government-dependent economies. Outside of Washington, D.C. (where federal employment actually has continued to grow), Bethesda-Rockville-Frederick, Md., took an even more dramatic tumble in our big city table, dropping 34 places to No. 46.There were sizable relative declines in the rankings of many state capitals such as Springfield, Ill. and Madison, Wisc. College towns, which had previously done well in the face of the recession, have also moved sharply lower in our rankings, due to a combination of state budget cuts and better performance elsewhere. College Station, Texas, plummeted from fourth last year on our overall list to 167th; Fairbanks, Alaska, slid from 15th place to 165th, Corvallis, Ore., tumbled from 40th place to 203rd place; and Cedar Rapids, Iowa, dropped from 81st to 246th.

Budget constraints have also hurt military towns, which previously had been largely immune to the recession. Last year’s overall No. 1, Killeen-Ft. Hood, Texas, slid to 43rd place; Jacksonville, N.C., home to Camp Lejeune, fell to 102nd from 19th last year; and Lawton, Okla., home to Fort Sill, slipped to 274th from No. 20 last year.

In addition to energy, the technology sector has been on a tear. After a decade of tepid growth and some years of job losses, Silicon Valley has blown itself another huge tech bubble, this time driven by the social media craze and a surge in private-equity investment. In the San Jose-Sunnyvale-Santa Clara metro area, the number of information sector jobs is up 36 percent over the past five years; this year the epicenter of Silicon Valley jumped 22 places to No. 5 among the 65 biggest metro areas. The social media boom has also been very good for the San Francisco-San Mateo-Redwood City area, which rocketed 16 places to a solid 17th this year.

But much of the tech growth in the country has continued to flow to more affordable regions less dependent on venture investment. At the head of the pack is Austin, where Apple recently announced a large expansion, and Salt Lake City, No. 2 on our big cities list, which is a major destination for expansion for Silicon Valley firms such as Adobe, Twitter and Electronic Arts. Other big players benefiting from the tech boom include seventh-place Raleigh-Cary, N.C., which has been a consistent top 15 performer for the past seven years; Seattle, which rose 18 places to 14th, and Denver at No. 15.

Perhaps most encouraging of all has been the expansion of the manufacturing sector. In 2011 manufacturing expanded at three time the rate of overall GDP, according to Mark Perry of the University of Michigan-Flint, and the sector added 425,000 jobs, also outpacing the national average.

As a result, the fortunes of some of America’s hardest-hit manufacturing regions are improving. Columbus, Ind., rose from 235th overall last year to No. 3 on our list this year. Michigan is beginning to see some signs of new life: perennial cellar dweller Holland-Grand Haven rose a remarkable 202 places to 19th on the overall list. A slew of other Michigan cities rose more than 100 places, including Grand Rapids (64th place), Bay City (136th), Warren-Troy-Farmington Hills (199th), Muskegon-Norton Shores (219th), and Jackson (233th). It is a glimmer of hope in a region that has lurked near the bottom of our Best Places rankings for as long as we have published it.

Another group of big cities that may be seeing light at the end of the tunnel are some of the metro areas hit hardest by the bursting of the housing bubble. Miami, Fla., which ranks 21st among the 65 largest metros, Tampa-St.Petersburg-Clearwater, Fla. (33rd), Phoenix (45th), Riverside-San Bernardino, Calif. (50th), and even Las Vegas (56th) began to show some signs of new life this past year.

So amidst all the good news, which big cities are still doing badly, or even relatively worse? Sadly, many of the places still declining are located in our home state of California, including Los Angeles (59th place among the biggest metro areas), Sacramento (60th), and, and just across the Bay from Silicon Valley, Oakland (63rd). Only the old, and to date still not recovering, industrial towns of Providence, R.I. (64th), and Birmingham-Hoover, Ala. (dead last at No. 65), did worse. And the glad tidings in manufacturing have not touched all the Rust Belt cities: Camden, N.J. (57th), Newark, N.J. (58th), Cleveland, Ohio (61st), and Detroit (62nd) still feature prominently near the bottom.

Job Market Tough on the Young

April 15, 2012

By: Aaron Corvin
Via: The Columbian

Washington State University Vancouver career counselor Christine Lundeen works with student Annise Nassib on Wednesday at the Student Services Center.
Career Counselor and Student


A slow economic recovery is under way in the U.S., as employers enlarge their payrolls and the unemployment rate inches down.

For young job seekers, however, the numbers tell a different story.

While the federal unemployment rate is 8.2 percent, unemployment for 20- to 24-year-olds is 13.2 percent. In Washington state, the unemployment rate is 8.2 percent. By contrast, the jobless rate for 16- to 24-year-olds was 21 percent in 2011. That’s up from 11.8 percent in 2007.

While there are no equivalent unemployment data for counties, it’s likely that Clark County’s job market mirrors the statewide figures, according to Scott Bailey, regional economist for the Washington State Employment Security Department.

What is known about Clark County is that the number of jobs held by high school-age workers plummeted by 40 percent from the first quarter of 2009 to the first quarter of 2011, Bailey said. For those ages 19 to 21, the number of jobs in Clark County dipped by 11 percent in the same period.

The situation for young job seekers in Oregon is similar. The unemployment rate was 19 percent for 16- to 24-year-olds in 2011. That’s more than double the overall jobless rate, and it’s up from about 11 percent in 2007.

The numbers underscore the tough spot that an entire generation of young workers find themselves in: They face an economy marked by lower pay and fewer job prospects, experts say, and rising pressure to attend college to have a shot in an economy that increasingly favors the highly skilled.

More seekers than jobs

The long-term weak economy has favored employers with a wealth of qualified candidates, and has caused the most pain for the newest entrants to the workforce.

Employers usually lower wages when there’s an oversupply of job applicants. What’s more, they’re able to be choosy, hiring the most experienced job candidates while eschewing younger ones, according to Dave Wallace, senior economist for the state Employment Security Department.

“That’s where (younger workers) really lose out,” Wallace said.

And older workers are staying in their jobs longer and putting off retirement, according to Guy Tauer, a regional economist for the Oregon Employment Department.

College grads in demand

Before the recession, younger workers filled a lot of Clark County’s production and construction jobs, Bailey said. Those low-skilled, entry-level positions were the first to be vaporized by the nation’s economic spiral.

In fact, some experts say a fundamental shift in the economy is well under way, where the U.S. labor market is increasingly open to only those who possess a college education.

In 2011, Jon Roberts, principal of Austin, Texas-based TIP Strategies, who oversaw development of a new economic development plan for Clark County, publicly urged regional leaders to boost Washington State University Vancouver’s role in creating economic growth.

He cited data showing that the jobless burden in the U.S. is shared unevenly. People who lack a high school diploma are experiencing a jobless rate of 13.7 percent, while 7.4 percent of those with college degrees are unemployed.

“Any region that isn’t committed to higher education and higher education training is likely to suffer significantly high unemployment,” Roberts told a gathering of more than 300 people at The Heathman Lodge in Vancouver.

David Autor, professor of economics at Massachusetts Institute of Technology, told Bloomberg.com that the U.S. workplace is polarizing between the education haves and have-nots.

And more jobs — even if they’re blue-collar jobs such as auto repair — will require some kind of college or post-secondary training, Anthony Carnevale, director of the Georgetown University Center on Education and the Workforce, told the Philadelphia Inquirer. “The only thing more expensive than going to college is not going. Kids are damned if they do, damned if they don’t.”

Employers say they will hire 10.2 percent more new college graduates in 2011-12 than they did in 2010-11, according to a survey released in March by the National Association of Colleges and Employers.

That’s a slight increase over employers’ initial projection — 9.5 percent — “and marks the second consecutive year in which employers have adjusted their hiring expectations upward,” the survey said.

That’s “encouraging data” for new or soon-to-be college graduates, including those at WSUV, said Christine Lundeen, the branch campus’ career counselor.

Lundeen said she began her job about 3 years ago, when the economy was in a tailspin. Since then, she said she has noticed an increase in the number of employers showing interest in WSUV students.

“It’s definitely been encouraging,” she said. “Every year, I have more and more employers contacting me to post jobs and internships.”

No guarantees

However, as the national survey shows, a college degree hardly guarantees landing a job. Competition is high: About 32 new college graduates are expected to apply for every job posting during the 2011-12 recruiting year, according to the survey. That’s up from 21.1 applicants for every job posting during the 2010-11 recruiting year.

And that’s all the more reason for college students to get aggressive about reaching potential employers rather than just passively searching online, Lundeen said.

In fact, she said, campus leaders are encouraging students to get some experience, via internships and other programs, in the fields they’re pursuing while they’re still in college.

College departments are teaming with community organizations and business leaders to bring real world issues into classrooms, Lundeen said.

Students are taking the initiative, too, she said. One WSUV student group focused on accounting, business and finance recently secured a visit to campus by two potential employers: the Federal Bureau of Investigation and the Bonneville Power Administration.

In an economy that still has weak spots, Lundeen said she’s noticed students becoming increasingly aware that a college degree, while an important key to unlocking the labor market, isn’t necessarily a sure lock on a job.

“There’s definitely been an increase in the use of services,” she said of the career and networking advice her office provides. “The word’s getting out; it’s a tough market, and you need to be developing the best résumé, thinking about job-searching strategies and networking.”

Lundeen added, “The campus as a whole is really pushing to get students experienced in their field before they leave.”

Pay Gap Between Women and Men

April 13, 2012

By:Nathan Yau
Via: FlowingData

An update to an interactive by Hannah Fairfield and Graham Roberts of The New York Times in 2010, making use of Mike Bostock’s Wealth & Health of Nations D3 port.

Women's Weekly Salary LegendOn average, women are still paid less than men for working comparable jobs. Is it getting better? Below shows how salaries between the genders have changed over the past nine years.


*Only occupations with data for all years and with at least 50,000 respondents for each sex are shown.
Source: Bureau of Labor Statistics

What Employers Want from the Long-Term Unemployed

April 4, 2012

By: Brent Rasmussen
Via: Harvard Business Review

We often hear from job seekers: “If I have the necessary skills and experience, why am I not hearing back from more companies?”

It’s a fair question, especially for the more than five million workers who’ve been unemployed for six months or longer (more than 40 percent of all unemployed job seekers). Struggling to get a foot in the door doesn’t mean this group is unqualified or lacks what it takes to do the job. With hundreds of applications submitted for a single open position, it’s indicative of a fiercely competitive labor market.

So how does someone who’s among the long-term unemployed stand out? Will employers even look past their employment gap — the time that’s elapsed since their last day on the job?

New research from CareerBuilder found that 85 percent of hiring managers and human resource managers are more understanding of employment gaps now than they were pre-recession. While that’s refreshing news, it comes with an important caveat: This group still needs to go another step to draw attention to their resumes.

Companies are still looking carefully at how unemployed job seekers have spent their time. There’s a notion is that if you’ve been out of work for an extended period of time, you begin to lose an edge on previously acquired skills. Whether or not you buy into the concept of skills erosion, it’s safe to assume that hiring managers are more likely to look past employment gaps for applicants who’ve stayed active in the interim.

So what do hiring managers recommend?

In the same survey, 61 percent said taking a class or going back to school is a great start. This can be as simple as taking a certification course (e.g., IT workers), attending professional seminars, or enrolling in community college courses. If the subject matter expands your skill set or can be applied in the next job, that’s information that should be featured prominently on your resume or in your cover letter.

Sixty percent of hiring managers said volunteering increases the candidate’s marketability. Volunteerism is a testament to a person’s character and work ethic. However, many job seekers are not doing the best job of promoting that experience on their resumes and cover letters. It can’t be an isolated bullet point buried on the page. Job seekers should choose volunteer work that can be woven organically into their existing professional narratives — and then be ready to sell it no differently than the rest of their work history. Ask yourself: What skills did I learn or hone? Can I quantify my impact or speak to how my efforts contributed to the organizations’ successes?

Seventy-nine percent said taking a temporary or contract assignment is advisable. Temp or contract work is not just for entry-level workers and young professionals. Opportunities are available across job types, experience levels, and salary ranges. If becoming a permanent freelancer isn’t in your plans, note that about one in four employers plan to transition some temporary workers into full-time, permanent employees in quarter two of 2012.

Fewer employers felt that the ambitious task of starting your own business (28 percent) or writing a professional blog (11 percent) were good ways to improve your marketability, but if those activities showcase your potential value, they certainly can’t hurt.

Say a job seeker has done all this and still isn’t faring any better? There are two job search tactics that are vastly underutilized, according to our research and conversations with employers: follow-through and presenting customized ideas to your prospective employer.

Two-thirds of workers don’t follow up with the employer after submitting their resume for consideration. If the hiring manager provides contact information, sending an email a week or two after submission can prompt a closer look (or maybe even a second look) at your resume. And when the interview opportunity arrives, it’s best not to focus solely on the past. Employers want candidates who have researched their company rigorously, and have prepared concrete ideas for what they’ll bring to the role.

A competitive labor market requires a dynamic job search. Regardless of how unemployed job seekers spend their time, the common denominator is to continue your professional development and show potential employers how you can help them.