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Via: Austin Business Journal
Jon Roberts, a principal at Austin-based TIP Strategies Inc., thinks trading incentives to bring more Apple Inc. jobs to the city is a bet on the future between Austin and the company.
The governor’s office announced Friday that Apple (Nasdaq: AAPL) will expand its Austin footprint with a $304 million campus that will create 3,600 new jobs.
The bet is that the Cupertino, Calif.-based tech giant will continue its expansion in Austin, creating a much richer job mix than it is currently offering.
“In essence, you are buying the brand,” Roberts told the Austin American-Statesman.
The Statesman has more on the story.