The Kenosha Area Business Alliance (KABA) has engaged TIP Strategies – along with Robert Hess of NKF Consulting – to assist in the development of a strategic plan and target marketing study for Kenosha County. Home to approximately 165,000 residents, Kenosha County is located in southeast Wisconsin and is strategically positioned within the Chicago-Milwaukee Corridor. While the region has seen significant growth in recent years, there are also economic vulnerabilities that must be considered.

The plan will address issues critical to the long-term economic vitality of the county. These include:

1. business retention and consolidation,
2. the expansion of industrial/commercial real estate,
3. economic development “brand awareness”,
4. downtown revitalization,
5. industry diversification,
6. business and education collaboration, and
7. talent retention and development.

The plan is expected to be unveiled in late spring 2009.

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